Ferrari Beverly Hills turned twenty. And twenty deserved a room as iconic as the cars themselves. We draped the entire space in deep crimson. Floor to ceiling red pleated drapery, red carpet, red light. So that when the new model was unveiled on its platform, it emerged from the color rather than sitting in front of it. A cascading floral installation in ruby and garnet hung overhead. The prancing horse logo projected large against the backdrop. Everything in the room served one purpose. The reveal. The car was the star. We just built the stage worthy of it.